Tele Atlas Adds McDonald's to Expanded Roster of Nearly 100 Brand Icons Available with Digital Maps
Brand Icons Bring Restaurant, Hotel, Gas Station and Recreation Locations To Life With At-A-Glance Name Brand Recognition.
Tele Atlas announced it has added McDonald’s USA to its expanding list of brand icons now available with its digital maps. Application developers in the automotive, personal and wireless navigation systems markets can now highlight points of interest with a wide range of easy-to-view icons covering the world’s most popular food, gas, lodging, recreation and retail establishments. The icons, locations for which are added regularly, give end users the choice to instantly identify nearby services based on well-known business logos.

Brands available with Tele Atlas maps include: Arby’s, Bennigan’s Grill & Tavern, Chili’s, Olive Garden Italian Restaurant, Red Lobster, Subway and Wendy’s Old Fashioned Hamburgers restaurants; Chevron, Phillips 66, Shell Oil Company and Texaco gas stations; Comfort Inn, Doubletree, Hilton Hotels, Holiday Inn Hotels – Resorts and Motel 6 lodging facilities; and Circuit City, Comp USA, FedEx Kinkos, Target and Wal-Mart retail stores.

“Our brand icon program helps hungry or sleepy drivers quickly locate their preferred restaurants and hotels, without having to scroll through a long list of options that aren’t easily recognizable,” said Jay Benson, vice president of Business Development at Tele Atlas. “It’s part of our strategy to blend ever richer and useful content with our digital maps, so that mobile navigation system users can find the products and services most important to their daily lives.”

“Having our restaurants branded in navigation devices that use Tele Atlas data allows customers to easily identify our closest locations and navigate to them,” said Georgina Roy, director of Marketing Entertainment Alliances for McDonald's USA. “This location-based branding initiative is an exciting new way to promote our restaurants in the rapidly growing location-based services space.”
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