NAVTEQ is committed to provide quality map coverage and products for Argentina.
NAVTEQ has acquired NAVKEY, the leading provider of digital map data for the Personal Navigation Device (PND) market in Argentina. The acquisition will provide NAVTEQ with full use and rights to NAVKEY’s digital map assets licensed under the NAVIAR brand.
The acquisition will enable NAVTEQ which provides quality navigable maps for 81 countries, including Argentina, to incorporate NAVKEY’s digital map data to the global industry leading NAVTEQ map. The result will be a premier map that enables NAVTEQ customers to develop navigation and location-based applications that not only utilize highly accurate map data, but a variety of products, such as NAVTEQ Voice and visual content that enhance the navigation experience.
“The opportunity for development of navigation and location-based services in Argentina is growing exponentially, stated Helder Azevedo, general director - Latin America, NAVTEQ. “By providing customers with high quality products that have the potential to increase the utility of these applications and services we are supporting not only our customers’ goals but bringing new levels of experiences to end-users.”
NAVTEQ has 30 employees located in Argentina. In addition to collection and production support, technical customer support is available in the Argentine office to assist customers in working with the NAVTEQ map database. Because NAVTEQ standardizes their map database to a single global data specification, customers can more easily reinvest development efforts used for bringing product to market for Argentina into applications to enter markets in other countries. This becomes extremely useful in South America where in addition to Argentina NAVTEQ provides maps for Brazil, Chile, Colombia, French Guiana, Peru, Uruguay and Venezuela.