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Mobile Location-Based Advertising will be worth € 6.5 billion in 2017
LBA ad spend forecasted to grow 65 % annually (CAGR) until 2017.
The Mobile Wallet Experience at MWC 2013
NFC has been one of the major themes at MWC in past few years.
MWC 2013: Location, Location, Location-Based Advertising
Geotargeting and geo-aware mobile advertising approach mainstream marketing.
Canvas SmartLBA Allows Mobile Operators to Offer Targeted Mobile Advertisement Services to Marketers
Telenity to capitalize on the emerging LBA market.
Mobile will account for 4.4 percent of the total global ad spend in 2017
New market research findings from Berg Insight.
Location-Based Advertising will account for 28.3 percent of mobile ad spend in 2016
LBA spend forecasted to grow 91 percent annually (CAGR) until 2016.
Speed Camera Detector App Launched on Windows Mobile
RoadPilot Mobile is compatible with more than 35 popular handsets using the Windows 7 system at launch.
Mobile Meets Retail at MWC 2012
Mobile phones have already changed commerce but we are still at the very beginning of the transformation.
Mobile advertising a hot topic in Barcelona
Exciting opportunities for brands and agencies according to observations at MWC 2012.
Berg Insight says mobile will account for 15.2 percent of global online ad spend in 2016
This will then correspond to 3.8 percent of the total global ad spend for all media.
Poynt Releases the Poynt App for Windows Phone 7 in Europe
The first countries to enter are Germany, France, Italy and Spain.
Location-Based Advertising on the Rise at MWC 2011
An observation from Berg Insight Analyst Rickard Andersson.
Eniro to Continue its Partnership with Telenor Sweden
Eniro is the preferred supplier of search engine and directory inquiry services to Telenor Sweden.
Location Based Advertising Company Groupon is Investment Sponge
Groupon recently turned down an influx of acquisition offers, opting instead for further financing from private investor companies.
WHERE Acquires Start-up LocalGinger
WHERE is hoping to fully integrate LocalGinger within a month.
NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise
Research shows 78 percent of consumers say they welcome LocationPoint ad services on their mobile devices and reaffirms the power of the service in driving store traffic.
NAVTEQ Debuts Its Mobile Marketing Platform to US Broadcasters
Platform lets broadcasters extend their reach into the revenue-rich mobile medium.
NAVTEQ Trials Location-Based Advertising with Exciting Results
NAVTEQ and Best Western announce results from location-based mobile advertising campaign in Germany.
Layar Introduces Augmented Reality Content Store
A global community of 3,000 publishers and developers has already published more than 500 layers for the platform.
Telmap Partners with 4th Screen Advertising to Deliver Location Aware Mobile Advertising
Another effort to make location-based advertising a revenue source to count on.
GyPSii Adds 1M New Users in Last Quarter
Strategic media partnerships deliver advertising and content to GyPSii community.
More funding for Apisphere geolation apps
The Apisphere Geo-Enabled Mobility platform enables organizations to mobilize business processes with continuous location capabilities.
Cirius launches AdLocal Platform
LBA is the future!
French Tellmewhere Startup Gets Additional Funding
The total funding has now reached € 1.4 million.
Seeker Wireless delivers to M1 and Starhub
The two operators in Singapore preload local mobile directory and search services on new handsets.
Mobile Commerce partners with O2 to provide location-based search for O2 Money
The service is aimed at young people aged 13 and over.
MetaCarta Partners with Microsoft to Provide Local News to Microsoft Vine
MetaCarta’s platform automatically geo-references textual data from all sources.
WeatherBug Wins CTIA E-Tech Award for LBS Severe Weather Alerting Service
WeatherBug Protect Takes Home Second Place in Public Safety Category.
WaveMarket and Millennial Media Announce Location-Aware Advertising Initiative
LBS-based advertising is gaining momentum providing significant opportunities for marketers worldwide.
GeoSpot Deep Local Search Launches on Web and Mobile
The service started out in San Francisco and is now available nationally.
Socialight Opens API to External Developers
Embraces open source collaboration to refine platform for location-based content.
hitta.se chooses Carmenta’s map technology for its popular search service
The solution is based on Carmenta’s map engine Carmenta Server.
Microsoft Extends Contract with Mobile Commerce to Provide Location-Based Services for MSN Mobile
The MSN Mobile service features a range of art, entertainment and business listing content.
Sprint and Microsoft in collboration
New location-based search service offered by Sprint.
NAVTEQ’s Traffic.com Selects Acuity Mobile to Drive Next Generation Mobile Advertising
Acuity Mobile's EMAP technology has been selected for the embedded mobile advertising for Traffic.com.
Webraska introduces Webraska Inuk for user generated content
The trend of User genereated content hits the LBS market.
Autodesk and JumpTap Form Strategic Alliance
Autodesk announced that JumpTap will utilize the Autodesk LocationLogic platform to offer location-based mobile search services to mobile operators in North America and throughout Europe.
TomTom and Vodafone Netherlands to Develop an Advanced Travel Time Information System
The solution will be available during 2H 2007, and is built on a patented technology that converts GSM signaling data into real-time traffic information.
New Statisitcs from M-Spatial's Quarterly Search Index
The statistics shows summer time search behavior and suggests that UK holidayed at home due to great weather.
Earthcomber Adds On-demand Maps and Data
Travelers can now wirelessly retrieve and download GPS-enabled maps and data to their mobile devices.
M-Spatial Chosen by Seat Pagine Gialle for Mobile Local Search
Leading European directory provider selects m-spatial’s Local Search and Discovery Engine to bring mobile local search to 65 million subscribers.
Mobile Local Search Index Shows Biggest Brands on the Mobile
m-spatial quarterly figures highlight revenue opportunities in mobile local search preferences of UK consumers.
Wayfinder Earth Beta loaded with new services
Just in time for summer and vacation, a set of new services is released containing information on public transportation, weather service, the Scandinavian yellow and white papers and currency conversion.
Earthcomber’s Releases - Movies on the Move - First GPS-enabled Movie Guide in the U.S.
Mobile phones and PDAs can now spot theaters and showtimes by how close they are to the person scouting for a movie, thanks to the first GPS-enabled movie guide offered in the US.
Autodesk Partners with Customweather and Wcities
With CustomWeather and Wcities, Autodesk is furthering its commitment to the developer community by offering the best tools available in the rapidly expanding location-based services market.
M-spatial rolls out new content and functionality on Orange Finder
M-spatial announces the addition of new content and functionality to the Orange Finder mobile local search service available on the Orange Wolrd Portal.
TCS Launches Rand McNally Traffic for Blackberry
TeleCommunication Systems, Inc. has announced the availability of Rand McNally Traffic, a downloadable Java application for BlackBerry devices from Research In Motion.
Go2’s mGuide Now Features Sprint GPS Services
go2 Directory Systems, a leading provider of local search and directory information for mobile handsets, has announced the availability of an enhanced version of its downloadable Java application “go2 mGuide” for several GPS equipped Sprint and Nextel handsets.
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